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Looking Glass Labs: Bringing Web3 Metaverse Experiences to Life

Looking Glass Labs sees the future of data, connections and 3D NFTs. The NFT metaverse continues to be a new destination for various art-driven communities.

We are going to a new phase in the web’s evolution, where technologies like artificial intelligence and blockchain define the future of the internet.

Web 3.0 is the cutting-edge blockchain-based technology that powers and underpins crypto, DeFi, NFTs (Non-fungible tokens), DAOs, AI/ML, cyber security, VR (Virtual Reality), AR (Augmented Reality), Metaverse, and many more.

In addition to producing and selling NFTs to customers, Looking Glass Labs also provides world-class NFT and Web3 solutions for all business needs by building NFTs and aiding in marketing for third parties such as brands, celebrities, musicians, and sports figures.

What is Looking Glass Labs?

The metaverse is the future, and Web 3.0 platform Looking Glass Labs or LGL is a trailblazer in this rapidly growing space. LGL specializes in NFT architecture, immersive metaverse environments, play-to-earn tokenization, and virtual asset royalty streams.

While data ownership is a huge advantage for content creators, Web 3.0 is allowing creators to earn more money from removing third parties.

For many years, creators not only have used their talent and passion to build followings on big social and streaming platforms but also have to pay those platforms to access the audiences they’ve built themselves.

Social and streaming platforms have taken advantage and capitalized on these creators to put money in their pockets. Now, the decentralized web space gives power to its content creators, where they can connect with their fans and do work on their terms.

An NFT is a decentralized certificate of ownership for a virtual or physical asset such as art, video clip, or music, which can be bought and sold like any other piece of the property despite it not having a tangible form.

The platform’s flagship studio, House of Kibaa or HoK, is working to design and curate a next-generation metaverse for 3D assets, which allows functional art and collectibles to exist simultaneously across different NFT blockchain environments.

Moreover, backed by an industry-leading team of global 3D digital media artists and NFT architects, HoK also has successfully released digital assets including GenZeroes.

The GenZeroes collection sold out in just under 40 minutes for total proceeds to LGL of CAD 6.2 million, in addition to a perpetual 5% royalty stream on secondary market sales.

HoK is also building LGL’s metaverse using Unreal Engine, a highly realistic world-building tool, which is planned to launch in 2022.

Additionally, LGL is also positioning itself to be a leader in the NFT market by partnering with some of the biggest names in the industry.

The Web 3.0 platform has created new 3D assets such as BAYC or Gutter Cats for the two popular NFT collections Bored Ape Yacht Club and Gutter Cat Gang.

Operational Portfolio of LGL

LGL already has a strong NFT presence. Here are some of the products and platforms it has created to date.

The Sci-fi NFT Series GenZeroes

The social metaverse LGL is building is the first ultra-realistic land and is blockchain agnostic. Users can also bring in 3D models of their other PFP NFTs.

GenZeroes is a first-of-its-kind live-action series. Real actors and artists came together to create a thrilling story, merging a traditional Web2 format with Web3 technology.

The first live-action NFT series is released on the House of Kibaa website. The project is being set up to include 10 episodes that will be augmented by motion graphic comic books as well.

The series is set 200 years after an alien invasion has left the world devastated and 10 factions are fighting to control the future of humanity.

To watch the GenZeroes series, you will need to purchase an NFT via the House of Kibaa website. Each level of NFT ownership will have different benefits, in that, the top level will allow fractional ownership of the series.

Overlords (P2E Game)

Overlords is a play-to-earn (P2E) battle game where users earn NFT or token rewards for engagement and interaction.

Project Origin

Project Origin is LGL’s metaverse environment and digital distribution service where users will be able to join the metaverse with their 3D-ready NFTs to interact with one another.

Users can play communal games, trade NFTs, and earn cryptocurrencies, as well as, engage with developers and creators through live metaverse events.

The $HOK Token

$HOK acts as the core of LGL-related platforms. Users will be able to earn, trade, swap, and spend the token within the LGL metaverse. The token is also used in the Overlords game.

The metaverse is a virtual ecosystem that includes VR, AR, animation, art, design, and other technologies.

Within a metaverse, users will be able to use their avatars to meet with friends, go shopping, work, play games, or even attend events. The entire social and economic structure of the real world can be simulated within the metaverse.

As the topic of metaverses continues to be hot when talking about immersive, open, and creative digital environments, NFTs are proving increasingly relevant for metaverse-based use cases.

NFTs gain utility as they become integrated into a metaverse because every object users own in a metaverse will be an NFT showing provenance and undisputable ownership.

As such, the relationship between NFTs and metaverses is becoming stronger as both types of digital assets evolve and are increasingly deployed.

However, there are also some challenges in the metaverse which are familiar to social networks.

Social networks often have multiple run-ins with policymakers and regulators over privacy and data protection.

In addition, there’s also the worry over the deterioration of real-world social skills and the potential impacts on the mental wellbeing of children after COVID-19 lockdowns and restrictions had pushed everyone’s social occasions online.

Therefore, Metaverses should have controls to protect kids from being exposed to harmful content.

On the other hand, investors interested in the NFT and metaverse space currently have very limited options for investment as there are very few pure-play public companies in the space.

With patent-pending technology and a security-first strategy, LGL is creating a hyper-realistic and secure virtual universe allowing businesses and people to meet and do business in a new way.

Its industry-setting standard for 3D production and NFT architecture gives customers limitless utility within the NFT ecosystem and access to immersive metaverse experiences.

NFTs and Web3

The metaverse, Web 3.0, and NFTs are on the rise as popular investments today. LCL has all the pieces to make itself a leader in the space which builds the next generation social metaverse and brings to life Web3 metaverse experiences.

Every 3D asset will be metaverse ready going forward and many famous brands will now go 3D for their marketing as well.

Emerging technologies are changing art and commerce. The advent of NFTs has forever changed the art industry as provenance and ownership are proven.

With these platforms, artists earn royalties on all secondary market sales that are unheard of in the traditional art world.

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