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Content Creators Will Be Able To Display Their NFTs on Facebook

On June 29, Navdeep Singh, Meta’s technical program manager, showed on his social media channels a glimpse of Facebook’s new NFT PFP feature, which will be initially available to a select group of content creators. PFP is an acronym widely used in the NFT subculture that means either acronym that means “picture for proof” or “profile picture.”

As shown in Singh’s post, users will be able to display their PFP tokens as if they were in a photo gallery. Clicking on them will be enough to display all their details.

Tweet showing Facebook’s new NFT feature. Source: Navdeep Singh via Twitter

Facebook Dips its Toes Into The Web3

A Facebook spokesperson told news outlet Techcrunch that the NFT support service will take time to achieve full integration. Also, the service will initially launch as a US-only feature available to a small group of content creators.

In addition, the spokesperson said that Meta is now working on implementing NFT in other social media. This would make Whatsapp, Facebook, and Instagram NFT-friendly —or at least with features similar to those already provided by Twitter.

NFT PFP  feature introduced by Twitter. Image: Twitter

Less than two weeks ago, META’s CEO Mark Zuckerberg announced that the company was working on more NFT compatibility tests on Instagram so that content creators could share their collections with their followers.

At the time, he noted that Meta was focused on developing support for NFTs running on Ethereum and Polygon. However, he did signal plans to support other blockchains, including Flow and Solana, once the integration with Facebook is in place.

Meta and Zuckerberg Bet on NFTs

As CryptoPotato recently reported, Meta made its entry into the NFT world in early May, when it first introduced compatibility for non-fungible tokens within Instagram’s platform.

At the time, the company aimed to bridge the digital art scene into the physical world through Spark AR augmented reality technology. This would allow for the projection of the artwork in physical spaces. In addition, content creators will not be charged any fees for uploading their NFTs onto Facebook’s platform.

Zuckerberg has made it clear on several occasions that despite being a centralized company, Facebook—now Meta— wants to accelerate the whole process of Web3 adoption. The young entrepreneur believes NFTs are the best way to start the path towards achieving his vision, e specially considering how popular the technology has become among mainstream users.

So even though cryptocurrencies and NFTs are currently in bearish territory, Meta is all about the future of social networking and the metaverse. And in that future digital world, non-fungible tokens will play a key role.


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